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I never was big fan of Bones, but I watched whole series, some episodes even few times and some of the I really enjoyed. Bones takes a slightly dif­fer­ent road in the pro­ce­dural crime genre and fea­tures some great guest stars like amaz­ing Stephen Fry and Ryan O’Neill in the recur­ring roles. But, the lat­est episode, ‘The Gamer in the Grease’ from last week, made Bones to fall very low and sell out for cheap promotion.

Every­one knows about new James Cameron movie Avatar that will pre­miere this month, and since the movie is pro­duced by FOX, they decided to pro­mote Avatar every way they can. And the vic­tim of this is the series Bones. I don’t know how the Bones pro­duc­ers accepted to do some­thing like that, but they did. So, this last episode fea­tures parts of the Avatar trailer and really awful sto­ry­line with Sweets, Hodgins and Fis­cher win­ning tick­ets for the pre­mier, watch­ing trailer and wait­ing in line to see the movie.

I really can’t believe that for sake of the pro­mo­tion, cre­ators of Bones (or any other show) would fall so low to except to sell out they series. I know that there are many dif­fer­ent adver­tise­ments within all TV series, dif­fer­ent prod­uct place­ments and so on, but they are alway sub­tle, more in spirit of the series and you don’t pay atten­tion to them and they don’t mess with the story of the series. But this lat­est is really awful. Should I expect that next week episode of House will get the same treat­ment from FOX?

I am only afraid that this is only the begin­ning of this type of pro­mo­tion and that we will get to see more of this with other series.